Why Amazon Prime Video Is Starting to Feel Less Like a Perk

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Amazon Prime Video has more than doubled its commercial time per hour, jumping from about two to three minutes to as much as six, according to a June 2025 report in Adweek based on feedback from advertising industry insiders. For the 180 million-plus members in the U.S. paying $139 a year, this change means a service that once provided nearly ad-free streaming now feels much more like…

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