Dollar Tree Says 60% of Its Shoppers Earn Over $100,000. What Is Driving High-Income Households to Buy Cheaper Goods?

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Advertising Disclosure: When you buy something by clicking links within this article, we may earn a small commission, but it never affects the products or services we recommend. Dollar Tree reports that 60% of its 3 million new shoppers in the third quarter of 2025 earn more than $100,000 annually. That’s up from 50% in the first quarter. This may highlight a shift that is not driven by financial…

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